From the desk of CAD
Journal
Culture, craft, and the thinking behind the tees.
TIPS1 min read
Gift Ideas for People Who Are Hard to Buy For: The Emotional Fashion Angle
The problem with gifting fashion is that taste is personal. But emotional fashion changes the equation — because it's about feeling, not just looking.
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TIPS1 min read
How to Build a Minimalist Wardrobe in India: The 10-Piece Starting Point
A minimal wardrobe isn't about having less. It's about having exactly what you need and nothing y...
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CULTURE1 min read
Why Emotional Fashion Is the Next Big Thing (And Why It Makes Sense)
Fashion has always told the world who you are. But a new wave of brands is going deeper — into ho...
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CULTURE1 min read
Underground Music Culture in India: Bangalore, Mumbai, Delhi
India's underground electronic and techno scene is one of the most exciting in Asia right now. He...
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TIPS1 min read
Best Oversized T-Shirts in India 2026: What to Look for Before You Buy
A no-fluff guide to buying oversized tees in India — what fabric, fit, and weight actually matter...
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2 min read
The Dog Parent Style Guide: Tees That Give Back to Strays
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2 min read
The Stories Behind Our Designs: What Your Tee Actually Means
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2 min read
What to Wear to a Music Festival in India: The Realistic Guide
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2 min read
Sustainable Fashion That Doesn't Look Like Sustainable Fashion
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1 min read
5 Graphic Tees That Build a Complete Capsule Wardrobe
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2 min read
Plastic vs Water-Based Prints: What's Actually on Your Tee?
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2 min read
How to Style Sweatshirts in Indian Weather (Without Overheating)
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2 min read
