More than a brand
Fashion that
gives back.
Every CAD piece you wear funds real rescue work, not as a marketing line, but as a number on a receipt that goes to dogs who need it.
100%
CAD × The Pawsome People Collection
Every rupee of profit from our dedicated cause collection goes directly to The Pawsome People Project. No caveats, no overhead cuts.
Shop the Cause Collection →20%
Every Other CAD Purchase
20% of profits from all t-shirts, sweatshirts, and essentials goes to The Pawsome People Project. Wear what you love. The cause comes with it.
Shop All Products →Who they are
The Pawsome People Project
A Coimbatore-based animal welfare initiative dedicated to rescuing, rehabilitating, and rehoming stray dogs. Every dog they save gets a second chance: medical care, a safe space, and eventually a home.
The tee on your back means a dog gets a roof over theirs.
Learn more about their work →
100%
Cause tee purchase → 100% of profits to rescue ops
20%
Of profits from every other purchase goes to TPPP
1,500+
CAD customers who have already contributed